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A LEADERSHIP
ROLE IN GOLF


The PGA of America’s commitment to achieving greater diversity in participation in the game and business of golf is a component of the Association’s strategic and annual business plans. Scholarship programs introduce young people of color to the golf profession, Play Golf America Days in minority communities and successful supplier diversity initiatives provide minority and women owned businesses access to the $76 billion golf industry. The PGA of America is proud to be a leader of diversity and inclusion in the golf industry through our workforce, supplier, member and player programs.

In The News

September 2013 – Validex Employment Screening Services Extends Golf Retirement Plus™ Supporting Sponsorship
Validex Employment Screening Services, which provides hiring compliance and confidence through its innovative and extensive technological solutions for employers, has extended its supporting sponsorship of The PGA of America’s Golf Retirement Plus program. Validex, whose services are used by The PGA of America for internal background checks, serves a wide range of employers – from Fortune 100 corporations to mid-size firms. The company’s business spans all major industries, with screenings conducted from coast to coast via enterprise-wide solutions for market leaders in transportation and logistics, retailing, manufacturing, healthcare, hospitality and direct marketing. In 2011, Validex first became a Supporting Sponsor of Golf Retirement Plus, and this extension expands the company’s investment in PGA Professionals by yet another year.

October 27, 2012 – Initiative Spotlight on Partner OrganizationsView the Golf Industry Supplier Diversity Initiative - Spotlight on Partner Organizations 2012
In 2011 several leading golf organizations, including the Club Managers Association of America (CMAA), Golf Course Superintendents Association of America (GCSAA), National Golf Course Owners Association (NGCOA) and the World Golf Foundation (WGF) partnered with The PGA of America in support of the Golf industry Supplier Diversity Initiative. In this special Spotlight, the heads of these organizations discuss their support of the Initiative.

 

Darrell Crall, COO of The PGA, speaks of his support of the Golf Industry Supplier Diversity Initiative at the 2012 Diverse Supplier Forum on September 26 in conjunction with the 2012 Ryder Cup, Medinah Country Club, Medinah, IL.

Darrell Crall, COO of The PGA, speaks of his support of the Golf Industry Supplier Diversity Initiative at the 2012 Diverse Supplier Forum on September 26 in conjunction with the 2012 Ryder Cup, Medinah Country Club, Medinah, IL.

September 26, 2012 – Ryder Cup Plays Host to This Year’s Diverse Supplier Forum; Champions for Diversity Tournament Discussed as Showcase for The PGA’s Diversity and Inclusion Commitment
This year’s Diverse Supplier Forum, held September 26th in conjunction with the 2012 Ryder Cup at Medinah Country Club in Mediniah, IL, played host to participants within the golf industry, PGA Qualified Diverse Supplier within the Golf Industry Supplier Diversity Initiative, as well as dozens of diverse suppliers in and around the Chicago area. A Welcome and Update was delivered by Earnie Ellison, Jr., Director of Business and Community Relations for The PGA of America, followed by an update on the Golf 2.0 initiative — The PGA’s New Strategic Plan — from Darrell Crall, COO with The PGA. PGA Chief Executive Officer Joseph P. Steranka also spoke on The PGA of America’s continued commitment to inclusion and diversity. Finally, Earnie Ellison Jr. spoke on the plan to utilize the PGA Foundation’s Champions for Diversity tournament as the showcase for the Golf Industry Supplier Diversity Initiative.

 

Andre' Thornton, President and CEO, ASW GlobalMarch 2011 – ASW Global’s Andre’ Thornton Featured On WKYC Cleveland’s “What Works” Segment: Andre’ Thornton, Still An All-Star
Once a baseball star with the Cleveland Indians, Andre Thornton has become a star in the business world, operating one of the largest minority-owned firms in Ohio.  As President and CEO of ASW Global, a third party logistics company, Thornton provides vital services to scores of other corporations, helping them store, track, and distribute their products all over the world.  “We like to think we might not be the biggest player in town,” the former home run hitter smiles, “but we are vital to the economy here in Northeast Ohio.”

February 2011 – “PGA’s New Supplier Diversity Intiative”, Diversity and Commerce

The PGA of America announced today that several leading golf organizations, including the Golf Course Superintendents Association of America (GCSAA), National Golf Course Owners Association (NGCOA) and World Golf Foundation (WGF) have partnered with The PGA in support of the Golf Industry Supplier Diversity Initiative. These organizations join the Club Managers Association of America (CMAA) which announced a partnership with the Initiative earlier in 2010.

September 17, 2010 – Diverse Supplier Forum featured in the Summer 2010 edition of the African American Golfer’s Digest

The Diverse Supplier Forum was held on August 11, 2010 at Whistling Straits in conjunction with the 92nd PGA Championship. At this meeting of PGA Qualified Diverse Suppliers, PGA Executives, invited Tier 1 Suppliers and golf industry associations, a new Initiative logo was unveiled, as was a fresh marketing effort, an enhanced social media presence and the solicitation of additional supporting golf industry companies and associations. “We are always looking for other golf organizations and golf industry companies to join us in championing this initiative as we continue to make progress toward our ultimate goal of having the business and game of golf more closely represent the diversity of our communities,” noted Earnie Ellison, Jr., The PGA of America’s Director of Business and Community Relations.

February 16, 2010 – Celebrity Coaches CEO and President,Paulina Salen, Interviewed Regarding State of Las Vegas Asian Business Economy

PGA Qualified Diverse Supplier Discusses How “Asian Businesses Thrive Despite Down Economy”, Video Courtesy of CBS Channel 8 News

September 30, 2009 – Club Managers Association of America (CMAA) Provides Information On Golf Industry Supplier Diversity Initiative to Their Members
The PGA of America has asked CMAA to partner with them on its Supplier Diversity Initiative which is a program that strives to achieve greater diversity in participation in the game and the business of golf.

August 6, 2009 – “Supplier Diversity Key to Growth in Golf”, Racing Toward Diversity Magazine, Summer 2009
The goal of…the Golf Industry Supplier Diversity Initiative is to increase spending with minority and women-owned businesses (M/WBEs) while at the same time growing the participation from these same consumer segments in the game of golf.”

January 30, 2009 – Video Summary: The Second Golf Industry Supplier Diversity Forum (Facilitated by National Diversity Solutions)
In January, as part of The PGA of America’s 56 Annual Merchandise Show in Orlando, Florida, National Diversity Solutions helped facilitate the Second Golf Industry Supplier Diversity Forum. This 5-minute video presented a concise summary of the event and The PGA of America’s Golf Industry Supplier Diversity Initiative.

January 8, 2008 – Video Summary: NDS, in Conjunction with The PGA of America, Hosts First Golf Industry Supplier Diversity Forum
NDS, in conjunction with The PGA of America and the 55th Annual PGA Merchandise Show presented the first Golf Industry Supplier Diversity Forum: The Power of Supplier Diversity in a Global Golf Economy in Orlando, Florida. Presenters at this invitation-only event included Joseph P. Steranka (CEO, The PGA of America), Brian Whitcomb (President, The PGA of America), Earnie Ellison, Jr. (Director of Business and Community Relations, The PGA of America), Ed Several (VP & General Manager, Reed Expositions), Elaine Curl (Founder & CEO, The Convention Store), Benita Thompson-Byas (VP/Marketing, Thompson Hospitality) and D. Mitchell (CEO, National Diversity Solutions).

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