Although most people prefer to outsource the job of keeping their homes and offices clean, you must overcome stiff competition to get these jobs. Therefore, you need to differentiate your services to grow your client base.
Gleaning from suppliers of industrial scrubbing machines, growing your cleaning company might be an arduous task. While the sector is lucrative, you need to go the extra mile to get people to notice your company and retain your services. Fortunately, you can pull that off without pulling out your hair.
Broaden your target market
To avoid going head-to-head with every other cleaning company in the region, you need to get creative with your customer acquisition. Naturally, most companies target residential and commercial clients. As such, you can expect the competition to be on the higher side. In addition to pitching such customers, you can attract real estate agents as well.
Many of these companies offer complimentary cleaning services to their clients as part of the sales process. Getting into an arrangement with them can result in more sales for your business. You can also approach builders as they often need cleaning crews. You can even get a new mailing list that targets high-income residences.
Refine your marketing efforts
You need to get the word out to get prospects to notice your presence on the market. An excellent marketing plan can help you grow your business as it lays outs a path you can follow. The perfect plan enables you to define the buying cycle, which is crucial to your business growth.
You need to define all the stages in the buying cycle. Identifying each of these steps lets you create marketing messages that address buyers. Customers in all these stages have different questions about your services, and your chances of success depend on your ability to answer them.
Direct marketing is a great way to increase lead generation as it brings prospects to your site where they can learn about your products and services.
Create a strong network
Forging a robust network is at the heart of every successful company as every business service revolves around people. While not everyone in your area can become a customer, leaving a positive impression on them can earn you a referral. To build a profitable network, you must turn up in the right places.
Trade shows make a great place to start as you get to interact with potential clients and business owners. You can start by renting a booth and offering a discounted package to prospects create a buzz around your company. Joining the local chamber of commerce and taking part in community events lets you grow your network as well as your brand presence.
In the end, people are generally conscious about keeping their surroundings clean. That creates numerous opportunities for cleaning companies to grow their customer base as well as their revenue. However, you need to find ways to differentiate your services on the market to cash in on these opportunities and overcome stiff competition.