The media industry for a long time only meant radio, television, and newspapers. Nowadays, nonetheless, most media companies are changing to accommodate the internet. This, after all, marks the place where over 90% of consumers are now found. Almost all media companies have an online marketing department handling the uploading of their content on the internet along with advertisements from clients. While profitable, this option has also opened doors for several forms of lawsuits against media companies.
Even so, the most common issue media law firms in London deal with is copyright infringement. Copyright in traditional media was easy to pick and avoid infringement of, but this is not the case in online marketing. You might thus find your company on the defense for copyright infringement on one of your online platforms. Here are the common forms of infringement that might affect your online marketing profits.
Plagiarized Marketing Copies
Most companies used to plagiarize marketing content before the advent of the internet, but the web made copyright infringement for businesses. Everyone can now open an online business and upload marketing material. This has, in turn, generated an insatiable appetite for content that will woo clients to online platforms even through the use of illegal means. While you might not deliberately “steal” someone else’s content, you will be penalized if your content resembles that from another site. While there are different apps to minimize the risk of this happening, plagiarism is still a real concern for all businesses invested in online marketing.
While in the past reporters would have copied and pasted each other’s articles with little legal recourse, nowadays there is a real threat of getting sued for the same. Your reporters should thus take all steps to guarantee the articles they churn are original. Though disclosing the sources of your information is not mandatory, it helps to have the information stored somewhere in case any legal issues stem from your story.
Getting a photo to plagiarize in the past was difficult, but thanks to the internet, this is no longer the case. People have nonetheless had lawsuits to contend with after using a stock photo from the internet for their website. It is prudent to ensure a photo is not copyrighted before using it on your page, but this at times is challenging. Before using a photograph from the internet, it is advisable to ask the site’s owner for permission to avoid issues in the future.
Plagiarized Personal Literature
Before the internet, distributing excerpts from books and other forms of personal literature was challenging. Nowadays, all it takes is a click to share this literature on your sites as your own. Whether you want to quote a section from an essay, poetry, book or publication, ensure you cite your source to avoid a plagiarisation suit.
The above list is, unfortunately, non-exhaustive and will not include everything that might plague your online marketing efforts. To protect your company, have a law firm on a retainer basis. This way, you can pass your content through a lawyer before posting it to avert any issues and benefit from legal representation in case you have a lawsuit.